WGSN to Serve as Official Color & Trends Presenter at Sourcing at MAGIC: Leading trend analysis provider to serve as co-host with MAGIC of
NEW YORK (BusinessWire EON) August 20, 2007 -- In partnership with Sourcing at MAGIC (www.sourcingatmagic.com), WGSN will spotlight seasonal trend directions for autumn/winter 2008/2009 with a multimedia gallery featuring a collection of art storyboards and a video production. The WGSN Color & Trend Gallery at Sourcing at MAGIC will showcase future trends and provide creative inspiration for womenswear, menswear, childrenswear, denim and accessories collections. In addition, the gallery will provide essential insight into color, fabric and styling details with emphasis on inspirational mood directions, graphic design and directional color palettes. The gallery is curated by Sally Lohan, WGSN's newly appointed west coast director of content.
WGSN is renowned for its trend analysis and forecasting. WGSN monitors cultural indicators and tracks consumer attitudes and behavior patterns worldwide to provide insight into the genesis of future trends. WGSN's trend reports highlight the new season's directions that will influence product development: color, materials, graphics, yarn, textiles and knit. An industry innovator, WGSN provides essential trend insight with future intelligence (24 months), forward trend analysis (12 months), close-to-season overviews (3-6 months), and real-time retail analysis.
Located in the MAGIC Marketplace, Sourcing at MAGIC is the largest apparel and sourcing fabric event in North America and connects more than 900 contract and original design manufacturers, fabric and trim suppliers, print design studios and service providers from over 30 countries worldwide with branded apparel and accessory companies, importers, designers and product development teams from major retailers. Sourcing at MAGIC provides exhibitors direct access to the largest concentration of buying power in the United States.
WGSN will participate in the MAGIC Marketplace with a series of trend seminars focused on the autumn/winter 2008/2009 season, available to all MAGIC attendees at no cost. Presented by Lohan, the seminars serve as a companion presentation to the future trend directions highlighted in the Color & Trend Gallery at Sourcing at MAGIC http://www.wgsn.com/public/html/Magic_August07_Invite.htm
Founded in 1998, WGSN has 4 million pages of archived information. With new information featured each day, WGSN offers unrivalled photo, image, design sketch and graphic libraries covering womenswear, menswear, childrenswear, intimate and swimwear, denim, youth/junior, active sports, accessories, footwear, as well as interiors and materials. With extensive coverage of all major and emerging catwalk shows; 140 trade shows per year; wide-ranging street reporting; in-depth retail reports; and unmatched store window photographic analysis, WGSN delivers the most comprehensive trendwatch analysis in the industry.
About WGSN.com
WGSN.com (www.wgsn.com) is the premiere online research and trend analysis service providing creative and business intelligence for the fashion, apparel, style and retail industries. WGSN tracks trends and innovations in design, and offers in-depth coverage of the latest news and industry developments. WGSN's editorial and design staff, distinguished for its industry expertise, continually travels the globe to deliver insight and creative inspiration. With 4 million pages of archived information highlighted by photo, image, design sketch and graphic libraries, WGSN's breadth and global perspective is unmatched in the industry. Owned by Emap plc, a leading U.K media company, WGSN is headquartered in London, with regional headquarters in New York and Hong Kong.
About MAGIC International
Every August and February, the fashion industry converges in Las Vegas for the most influential four days in the business - the MAGIC Marketplace. The next event takes place August 27-30, 2007 in Las Vegas, NV. For information, call 818.593.5000 or log onto www.MAGIConline.com.
MAGIC International is a subsidiary of Advanstar Communications -- the world's largest and most widely recognized organizer of trade shows for the apparel industry -- producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, and Sourcing at MAGIC, PROJECT, and Pool.
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